5 Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a rapidly expanding marketing channel that many businesses have only begun making use of in the last few years, however it's essential to utilize it in particular if you're putting efforts in search engine optimization. While the benefits of social media may not seem immediately apparent, they are essential for SEO help. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. Whenever people tweet, like or alexa ترتيب المواقع comment on the content they like, this is called a social engagement. The more social engagements your content has, the more social signals you build to your website. Search engines look at these social signals and consider it a quality factor when ranking content. This is a method for search engines to determine what people find most useful and what their algorithm deems high-quality. Content can be instantly indexed when it's getting a lot of engagement on social media.

2.) Link Building
It's long gone from the time that you could go out and ask for alexa ترتيب المواقع links from other websites. With the emergence of Google's Panda and Penguin algorithms, SEOs are forced to build links using the old-fashioned method to create quality content that is worthy of linking. How can you get your content to websites that will link to your content, when the request is thought to be "unnatural"? Social media is the answer. Social media allows you to put your content in front of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. These people may also be able to share your content with their network, further increasing the influence of your content.

3.) Content Amplification
You can create all the top-quality content you like however it will not gain any traction without amplifying it. Marketing via email can be a great way of amplifying content but it will only reach people in your marketing list. Social media lets you reach new audiences with your content. When you share your content, your followers will also connect with their friends when they are satisfied with the content. These people will then spread the word to their networks which will increase the reach of your content. You'll also get relevant traffic through inbound linking, social signals, and brand awareness, all of which can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand image and recognition can tell search engines a lot about the quality of your site's content and the degree to which it should be believed to be in its ranking algorithms. Aside from amplifying your content social media can also help to increase awareness of your brand. This is what Google calls a co-citation. Making these co-citations with social media can boost Google's trust and confidence in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Since search engines index social media profiles and display them as search results. This lets your company's brand show up in search results for branded queries that are not only restricted to your business's website. However, it's even more than that. Tweets that were individual from Twitter were once searchable and included in the search results. This allowed your site to be ranked higher in the search results. That was only temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.