5 Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI, we get lots of questions from our the current and potential clients. While social media has become an increasing marketing channel in recent times, many companies have not yet started to make use of it. This is especially important if you are investing in SEO. While the advantages of social media are not immediately apparent, they're crucial for SEO aid. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. Social engagement occurs when people like, comment or share a tweet on a piece of content. A piece of content that has more social engagements will have more social signals. These social signals are used by search engines to determine the quality of content. This allows search engines to know the content that people are most interested in and what algorithm they believe to be high-quality. If the content you're looking at is receiving lots of social interaction the content can be classified.

2) Link Building
It's past the period when you could just make a request for hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links using the old method: make high-quality content that is relevant. How do you get in touch with sites that would be willing to link to your site if asking them directly is considered an "unnatural" link building method? Social media is the answer. Social media lets you put your content in front of people who are interested and could be attracted to link to it should it be worthy of linking to. They will also be able to share your content with other people and boost your authority.

3.) Amplification of content
You can make all the good-quality content that you wish to however, it will not get significant traction without the aid of amplification. Email marketing is a great way to amplify the content, but it'll only be able to reach people who are in your marketing database. Social media enables you to expand your reach with your content. If you share your content, your following will be able to share it with their followers if they find it useful. They will then be able to share it with their followers which will increase the reach of your content. In return, you gain lots of relevant traffic, inbound links, branding awareness and social signals All of which are used by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it should be for their ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. Google calls this co-citation. Making these co-citations with social media can help increase Google's trust in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for a few years now, which means they now appear on search result pages. This allows your business to be listed in search results on specific queries that aren't exclusive to your site. However, it's even more than that. Tweets that were individual from Twitter were once indexable and شراء لايكات فيسبوك included in the search results. This enabled your content to rank higher on the results of a search. That was only temporary for a few months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.