5 Reasons Social Media Is Important For SEO

What does social media have to have to do with SEO? MWI receives the information frequently from clients who are prospective or current. While social media has been an increasing channel for marketing over the last few years, many businesses have yet to make use of the potential of it. This is crucial when you're investing in search engine optimization. The creation and management of social media accounts are important for supporting SEO efforts, though their benefits aren't immediately evident. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some time now. When people share content via Twitter, Facebook, شراء ساعات مشاهدة يوتيوب (socialwb.com) comment or share the content they like that is known as a social engagement. The more social engagements a piece of content is able to get, the more social signals you can build for your website. Search engines analyze these signals from social media, and use it as an indicator of quality when ranking the content. It's a way to measure the quality of content that people are able to use in comparison to what their algorithm determines to be top-quality. A piece of content could be quickly indexed in the event that it's receiving lots of social engagement.

2) Link Building
The days of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithm has forced SEOs to build links in the old-fashioned way: write top-quality content that's relevant. How do you reach out to websites that will link to your content, if the request is considered "unnatural"? Social media is the solution. Social media allows you to post your content and share it with appropriate audiences that are willing to link to it when it's worthy of linking to. These users will then spread your content among others increasing your influence.

3) Content Amplification
You can write all the high quality content you want however it will not gain much traction without amplification. Yes, email marketing is an excellent method to amplify content, but it will only reach those in your database of marketing. You can also reach new audiences through social media. If you send your content out to your followers, they'll also share it with their personal followers when they find it useful. These people will then share your content with their followers, increasing your reach. You'll also get relevant traffic through inbound linking, social signals, and brand recognition These are used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand image and recognition can tell search engines an awful lot about the overall quality of your website and the degree to which it should be trusted in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google refers to as co-citation. The creation of these co-citations via social media can boost Google's trust in your company website as well as helping by using branded search terms.

5) Social Indexing
Since the search engines index social media profiles and display them as search results. This allows your business to appear in search results for search queries that are branded and not exclusive to your site. But there's more than that. Tweets on their own from Twitter were once indexable and displayed in the search results. This enabled your content to be more prominent in search. It was only temporary for a few months until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.