5 Reasons Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing in recent years, most firms haven't yet begun to benefit from the potential of it. This is especially important for companies that are investing in SEO. While the advantages of social media might not be immediately obvious, they are crucial to SEO aid. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. Social engagements occur the time when people share, like, comment or share tweets on a piece of content. A piece of content with more social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. This allows search engines to decide the content that people are most interested in and also what they consider to be high-quality. A piece of content could also be indexed instantly when it's getting a lot of engagement on social media.

2.) Link Building
It's been a long time that you could get hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make top-quality content that's relevant. But how do you reach websites willing to link to your content , if asking them directly is considered an "unnatural" link building practice? Social media is your answer. Social media lets you post your content and share it with relevant audiences who may be willing to link to it should it be worth linking to. These people may also connect your content to their friends, further increasing the influence of your content.

3) Amplification of content
You can make all the good-quality content that you wish to but it's not going to gain much traction without amplification. Marketing via email can be an effective method to increase the reach of your the content you create, but it won't be able to reach the people on your marketing list. You can also reach new audiences via social media. If you send your content out to your followers, they'll also share it with their personal followings when they find it useful. This will allow them to share your content with their followers, increasing your reach. You'll also get relevant traffic, inbound linking, شراء لايكات فيسبوك (More Tips) social signals, and brand awareness All of which are used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your site's content and the extent to which it can be believed to be in its ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. Google calls this co-citation. The creation of these co-citations via social media can boost Google's trust in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media sites and display them up in search results pages. This allows your business to appear in search results for search queries that are branded and not restricted to your website. It's even more effective. Individual tweets on Twitter were initially indexed and included in search results too - enabling another way to ensure your content's ranking in the search results. It was only temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.