5 Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing over the last few years, many companies have not yet started to profit from the potential of it. This is crucial when you're investing in search engine optimization. Making and managing social media accounts are essential to aid in SEO initiatives, but their benefits aren't immediately obvious. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, شراء مشتركين يوتيوب and other search engines rely on online conversations as part of their ranking algorithms. A social engagement is the time when people share, like, comment or share tweets about content. The more social engagements your content receives, the more social signals you build to your website. Search engines evaluate the social signals they receive, and then use them as an indicator of quality when ranking the content. It's a way to measure what content is popular with users in comparison to what their algorithm decides is top-quality. If an article has a high amount of engagement on social media it will be immediately indexed.

2) Link Building
The days of asking for websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to build links in the old-fashioned way: write high-quality content that is relevant. But how do you reach sites that would be willing to link to your website if they are not directly approached as an "unnatural" link building practice? Social media is the answer. Social media lets you share your content with interested audiences who might be willing to share it with others, should it be worth linking to. They will also be able to share your content with other people, increasing your influence.

3) Content Amplification
You could create any top-quality content you like however it will not gain any traction without amplifying it. Email marketing can be an excellent method of amplifying content , but it can only be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is via social media. Once you share your content, those who follow you will connect with their friends if they find it useful. The people who share it will promote your content to their followers, thereby increasing your reach. You will also gain relevant traffic, inbound linking as well as social signals and brand recognition, all of which can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Alongside boosting your content, social media also helps build brand awareness. This is what Google refers to as a co-citation. These co-citations can be developed through social media , which can help improve Google's trust as well as aid with search results that are branded.

5) Social Indexing
Since search engines index social media sites which means they show up in search results pages. This lets your company's brand appear in search results for search queries that are branded and not limited to your company website. It gets even more effective. Tweets on their own from Twitter could be indexed and were displayed in search results. This allowed your site to be ranked higher in the search results. However, it was only temporary, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.