5 Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has been an increasing channel for marketing over the last few years, many businesses have yet to take advantage of it. This is especially true to consider if you're planning to invest in search engine optimization. While the benefits of using social media might not be immediately apparent, they're crucial for SEO help. Of the many reasons you should think about social media as a part of your online strategy Here are five reasons it's important to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. If people tweet, share, like, comment or share a piece of content, this is called a social engagement. The more social engagements your content receives, the more social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of content. It's a way to measure the quality of content that people are able to use and what their algorithm determines to be of good quality. If the content you're looking at receives a lot of social interaction, it can be instantly indexed.

2.) Link Building
It's long gone from the period when you could just solicit links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to build links by using the traditional method of creating high-quality content that is relevant. But how do you reach websites that are willing to link to your content , if they are not directly approached as an "unnatural" link building practice? Social media is the answer. Social media lets you place your content in front of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. They will also be able to share your content with other people increasing your influence.

3) Content Amplification
You can make all the high quality content you want but it's not going to gain an enormous amount of attention without amplification. Email marketing is an excellent way to increase the reach of your the content, but it'll only be able to reach people who are in your database of marketing. Social media enables you to expand your reach with your content. If you post your content to your followers, they'll also share it with their personal followers when they find it useful. Then those people will also share it with their friends and increase your reach. You'll also get relevant traffic as well as inbound linking, social signals, and brand recognition and can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it should be in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of your content. Google calls this co-citation. Making these co-citations with social media can improve Google's trust and confidence in your web page and also assist with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media accounts and display them as search results. This allows your business to appear in search results for your branded search queries , which is more than just your own website. It's even more effective. Individual Tweets from Twitter were initially indexed and included in search results too which gave another means to get your content noticed in search. The service was temporary for a couple of months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.