5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? MWI gets this kind of information frequently from both current and potential clients. Social media is rapidly growing channel for marketing that most businesses have only begun to take advantage of over the past few years. However, it's very important to leverage - especially if you're investing funds into SEO. The creation and management of social media accounts are extremely important for supporting SEO initiatives, but the benefits are not immediately obvious. Of the many reasons why you should consider the use of social media in your overall strategy to be online, here are 5 reasons it's important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and شراء مشتركين يوتيوب other major search engines have been using online conversations as part of their ranking algorithms for a long time now. Social engagements occur when people like, comment or شراء مشتركين يوتيوب (read this) share tweets about content. A piece of content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of the content. It's a way to measure what content people find useful over what their automated algorithm determines to be of high quality. If a piece of content is receiving lots of engagement on social media it will be immediately classified.

2) Link Building
It's long gone from the period when you could just make a request for hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create quality content that is relevant. But how do you reach sites that would be willing to link to your content if they are not directly approached as an "unnatural" link building practice? Social media is your answer. Social media allows you to expose your content to interested audiences who might be willing to link to your content, should it be worth linking to. Those people will also promote your content to their network, further increasing the influence of your content.

3) The amplifying of content
It doesn't matter how good the content you publish, it will not gain traction until you amplify it. Email marketing can be an excellent method of amplifying the content you create, but it won't get to those on your list of marketing contacts. The possibility of reaching new audiences is through social media. Once you share your content, your followers will also connect with their friends should they find it valuable. They will then share it with their following which will increase the reach of your content. In return, you earn lots of relevant traffic and inbound links, as well as social signals and brand awareness All of these are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can tell search engines many things about the quality of your site's content and how much it is considered reliable in their ranking algorithms. Alongside boosting your content Social media can also build brand awareness. Google calls this co-citation. Building these co-citations through social media can help increase Google's trust in your site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts since a while which means that they appear in results pages for search engines. This allows your brand to appear in search results for specific queries that aren't limited to your company website. However, it's even more than that. Individual Tweets from Twitter were initially indexed and included in search results too providing another method to get your content noticed in search. This was just temporary for a couple of months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.