5 Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing over the last few years, many firms haven't yet begun to benefit from it. This is crucial when you're investing in search engine optimization. While the benefits of social media are not immediately apparent, they're crucial for SEO support. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some years now. A social engagement happens the time when people share, like, comment or alexa ترتيب المواقع share tweets about a piece of content. Content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. This is a method for search engines to identify the content that people are most interested in and what their algorithm deems top-quality. If something has a high amount of social shares the content can be indexable.

2) Link Building
It's been a long time when you could get links from other websites. In the wake of Google's Panda and alexa ترتيب المواقع Penguin algorithm SEOs are now forced to create links in using the old-fashioned method by creating high-quality content that is link-worthy. How do you get in touch with websites that are willing to link to your website if asking them directly is considered an "unnatural" link building method? Social media can help. Social media lets you put your content in front of relevant audiences that may be influenced to link to it if it's worth linking to. These people may also connect your content to their friends which will increase the impact of your content.

3.) Amplification of content
The quality of the content you publish, it will not get much traction unless you amplify it. Marketing via email can be an effective method to increase the reach of your content but it will only reach people in your marketing list. You can also reach new audiences via social media. If you send your content out to your followers, they will also share it with their personal followings if they find it helpful. These people will then promote your content to their followers, which will increase your reach. As a result, you get many relevant visitors, inbound links, brand recognition and social signals These are all utilized by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Aside from amplifying your content social media also aids in build brand awareness. This is what Google calls co-citation. These co-citations can be developed through social media , which can help improve Google's trust and assist with the search engine's branded searches.

5.) Social Indexing
Since search engines index social media profiles which means they show in search results pages. This allows your business to be listed in search results on specific queries that aren't only restricted to your business's website. It's more than that. Tweets that were individual from Twitter could be indexed and displayed in the search results. This allowed your content to be ranked higher in the search results. That was only temporary for a few months, until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.