5 Reasons Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? At MWI, we get lots of questions from our potential and current clients. Although social media has been an increasing channel for marketing in recent years, most firms haven't yet begun to benefit from it. This is crucial when you're investing in SEO. Although the benefits of social media may not seem immediately obvious, they are essential for SEO aid. There are many reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. A social engagement is when users like, share on, share or tweet on a piece of content. A piece of content with more social engagements will be able to show more social signals. Search engines analyze these social signals, and then use them as an index of quality when ranking the content. This allows search engines to determine what people find most useful and what algorithm they believe to be good quality. If an article receives lots of social engagement the content can be indexable.

2.) Link Building
Long gone are the days of going out and شراء مشتركين يوتيوب soliciting websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm SEOs must do link building the traditional way to create quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an "unnatural" practice for building links? Social media is the solution. Social media allows you to share your content with interested audiences who might be willing to link to it, in the event that it's worth linking to. These people may also be able to share your content with their friends which increases the power of your content.

3.) Content amplification
It doesn't matter how good your content is, it will not achieve much success without amplification. Email marketing can be great method to boost content but it's only going to reach people in your list of marketing contacts. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they'll also share it with their personal followings when they find it useful. They will then also share it with their friends, further increasing your reach. In return, you will gain many relevant visitors including inbound links, social signals , and brand awareness These are all utilized by search engines to assess content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines much about the credibility of your website and the degree to which it should be believed to be in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google refers to as co-citation. Building these co-citations through social media will help improve Google's trust in your company website as well as helping by using branded search terms.

5) Social Indexing
Search engines have been indexing social media profiles for some time now so they can now show up in results pages for search engines. This allows your company to show up in search results for branded search queries on more than just your own website. But there's more than that. Tweets that were individual from Twitter were once indexed and displayed in search results. This allowed your website to be more prominent in searches. It was only temporary for a couple of months, until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.