5 Reasons Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI we hear this a lot from the current and potential clients. Social media is a fast expanding channel of marketing that many businesses have only begun making use of in the last few years, however it's crucial to make use of in particular if you're putting funds into search engine optimization. Making and managing social media accounts are extremely important for supporting SEO initiatives, but their benefits aren't immediately apparent. Of the many reasons to think about social media as a part of your strategy for online Here are five reasons it's important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. A social engagement is when people like, comment or share a tweet on a piece of content. The more social engagements your content is able to get, the more social signals it will bring to your site. These social signals are used by search engines to rank content. This allows search engines to know the content that people are most interested in and what algorithm they believe to be high-quality. If an article receives a lot of engagement on social media, it can be instantly identified.

2) Link Building
Long gone are the days of asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to create links in the old fashioned way by creating high-quality content which is relevant to linking. But how do you reach sites that would be willing to link to your website if asking them directly is considered an "unnatural" link building method? Social media is your answer. Social media allows you to share your content with interested audiences who might be willing to link to it when it's worthy of linking to. They will also share your content with their friends, further increasing the influence of your content.

3.) Amplification of content
No matter how top-quality the content you publish, it's not going to gain traction until you amplify it. Sure, email marketing can be an effective way to boost content, but it'll only reach those in your marketing database. Social media lets you expand your reach with your content. If you publish your content to your followers, they will also share it with their personal followers if they find it helpful. They will then share it with their following and increase your reach. In return, you earn lots of relevant traffic and شراء متابعين تيك توك inbound links, as well as social signals and brand awareness All of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines use brand name and reputation to determine the quality of your site and how reliable it ought to be for their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. This is what Google calls co-citation. Making these co-citations with social media can boost Google's trust in your company web page and also assist with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media accounts for some time now which means that they appear on results pages for search engines. This allows your brand to show up in search results for specific queries that aren't restricted to your website. But it gets even better than that. Individual tweets on Twitter were previously indexed and appeared in search results as well providing another method to get your content noticed in search. It was only temporary for a couple of months until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.