5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? MWI receives this information a lot from clients who are prospective or current. Social media is a fast expanding marketing channel that many companies have only just begun using in the last few years, but it's vital to take advantage of it when you're investing funds into SEO. While the advantages of social media might not be immediately obvious, they are essential for SEO support. Out of the numerous reasons to think about the use of social media in your strategy for online, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. Whenever people tweet, like, comment or share the content they like it is referred to as a social engagement. Content that has more engagements on social media will have more social signals. Social signals are utilized by search engines to rank the content. It's a way to determine what content is popular with users over what their algorithm decides is good quality. A piece of content could also be indexed instantly if it's receiving a lot of social engagement.

2) Link Building
There are no more days of going out and asking for websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to do link building the traditional way and create content of high-quality that is worthy of linking. What is the best way to reach websites which are willing to hyperlink to your website, even if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media enables you to put your content in front of relevant audiences that may be convinced to link to it when it's worthy of linking to. Those people will also be able to share your content with their networks, further increasing the influence of your content.

3.) Amplification of content
You can create all the high quality content you want however, it will not get any traction without amplifying it. Email marketing is a great way to amplify the content, but it'll only reach those in your marketing database. Social media allows you to expand your reach with your content. If you publish your content to your followers, they will share it with their own followers If they are satisfied with the content. This will allow them to be able to share your content with their followers, which will increase your reach. In return, you gain a lot of relevant traffic including inbound links, brand recognition and social signals All of which are used by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines use brand identity and awareness to determine the quality of your site and how trustworthy it must be for their ranking algorithms. Social media aids in building brand شراء متابعين تويتر awareness and increases the quality of the content you publish. Google calls this co-citation. These co-citations are built through social media to improve Google's trust and assist with branded searches.

5) Social Indexing
Search engines have been indexing social media profiles since a while so they can now appear in the search results pages. This lets your brand show up in search results for your branded search queries , which is more than just your company website. It's even better. Individual tweets from Twitter were previously indexed and appeared in search results too giving another opportunity for your content to rank in search. The service was temporary for a couple of months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.