5 Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is an incredibly expanding marketing channel that many companies have only just begun using in the past few years, but it's crucial to make use of when you're investing funds into search engine optimization. While the advantages of social media may not seem immediately apparent, they are crucial to SEO aid. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. If people tweet, share, زيادة مشاهدات اليوتيوب like or comment on the content they like, this is called a social engagement. Content that has more engagements on social media will show higher social signals. Search engines evaluate these social signals, and then use them as an indicator of quality when ranking content. It's a way of evaluating what content is popular with users over what their automated algorithm determines to be top-quality. If something receives lots of social engagement it will be immediately classified.

2.) Link Building
It's past the time when you could go out and ask for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in the traditional way by creating high-quality content that is worthy of linking. How do you get in touch with sites that would be willing to link to your site if asking them directly is thought to be an "unnatural" practice for building links? Social media is your answer. Social media lets you publish your content to appropriate audiences that are willing to link to it, in the event that it's worth linking to. These people will promote your content to others and boost your authority.

3) Amplification of content
You can create all the excellent content you'd like to but it's not going to gain any traction without amplifying it. Marketing via email can be a great way of amplifying content but it's only going to be able to reach the people on your list of marketing contacts. Social media allows you to expand your reach with your content. If you post your content to your followers, they will be sure to share it with their own followers If they are satisfied with the content. Then those people will be able to share it with their followers to increase your reach. In return, you will gain a lot of relevant traffic including inbound links, social signals and brand awareness All of these are utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can inform search engines much about the credibility of your website as well as the extent to which it can be considered reliable in their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. This is what Google refers to as a co-citation. Building these co-citations using social media will help improve the trust Google has in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media profiles and display them as search results. This lets your brand be displayed in search results for your branded search queries that are not limited to just your company website. It's even better. Individual tweets from Twitter were previously indexed and appeared in search results too providing another method to ensure your content's ranking in search. It was only for a short time, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.