5 Reasons Social Media Is Important For SEO

What exactly does social media have to relate to SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a rapidly growing channel for marketing that most businesses have only begun using in the last few years, but it's crucial to make use of particularly if you're investing funds into SEO. While the advantages of social media might not be immediately obvious, they are crucial for SEO aid. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. Social engagements occur when users like, share, share, or tweet on a piece of content. The more social engagements your content gets, the greater social signals it will bring to your website. Search engines measure these social signals and use them as an index of quality when ranking content. It's a method of determining what content people find useful and what their algorithm decides is of good quality. If the content you're looking at receives a lot of engagement on social media, it can be instantly identified.

2.) Link Building
The days of going out and asking for websites to add links to yours. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to do link building the traditional way by creating high-quality content which is relevant to linking. But how do you reach websites that are willing to link to your website if asking them directly is thought to be an "unnatural" link building method? Social media is the answer. Social media lets you post your content and share it with relevant audiences who may be willing to share it with others, in the event that it's worth linking to. They will also be able to share your content with other people and increase your reach.

3.) Amplification of content
You could create any high quality content you want however, it will not get significant traction without the aid of amplification. Marketing via email is a great way of amplifying content but it's only going to reach those in your list of marketing contacts. It is possible to reach new audiences via social media. After you have shared your content, those who follow you will also connect with their friends should they find it valuable. The people who share it will be able to share your content with their followers, موقع تزويد مشتركين increasing the reach of your content. In return, you gain many relevant visitors including inbound links, branding awareness and social signals All of these are utilized by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it needs to be in their ranking algorithms. Social media can help build brand موقع تزويد مشتركين awareness and amplifies your content. This is what Google refers to as co-citation. The creation of these co-citations via social media can improve Google's trust in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts for a number of years now so they can now show up in results pages for search engines. This lets your company's brand appear in search results for branded queries that are not limited to your company website. But it gets even better than that. Individual tweets from Twitter were once indexed and included in the search results. This allowed your content to be ranked higher in search. That was only temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.