5 Reasons Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Social media is rapidly growing marketing channel that most companies have only just begun taking advantage of in the last couple of years, yet it's very important to leverage - especially if you're investing funds into search engine optimization. The creation and management of social media accounts are important for supporting SEO efforts, even though the benefits may not be immediately evident. Of the many reasons why you should consider the use of social media in your online strategy Here are five reasons why it is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, سيرفر زيادة اشتراكات and other search engines make use of online conversations as part of their algorithm for ranking. A social engagement is when people comment, like or share tweets about content. A piece of content with more social engagements will be able to show more social signals. Search engines analyze these social signals, and use them as an index of quality when ranking content. This allows search engines to identify what content people consider to be most valuable and what algorithm they believe to be high-quality. A piece of content could be immediately indexed in the event that it's receiving lots of social engagement.

2) Link Building
It's been a long period when you could just get hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithm SEOs must build links the old fashioned way - create high quality content that is linked-worthy. How do you reach out to websites which are willing to hyperlink to your content, if you ask them directly, which would be considered "unnatural"? Social media is your answer. Social media allows you to post your content and share it with appropriate audiences that are willing to link to it, in the event that it's worth linking to. They will also share your content with others and boost your authority.

3) Content Amplification
You could create any good-quality content that you wish to, but it won't gain much traction without amplification. Email marketing is an excellent way to increase the reach of your content, but it'll only reach those in your database of marketing. Social media can help you expand your reach with your content. Once you share your content, those who follow you will share it with their following in the event that they find it helpful. This will cause them to also share it with their friends and increase your reach. In addition, you'll gain relevant traffic, inbound linking, social signals, and brand awareness, all of which can be utilized by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines will use your brand's image and recognition to judge the credibility of your website and how trustworthy it should be within their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. Co-citations can be created through social media to improve Google's credibility and aid in the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media sites since a while, which means they now appear on results pages for search engines. This allows your business to appear in search results for branded queries that are not restricted to your website. It's even better. Individual tweets on Twitter were at one time indexed and displayed in search results too - enabling another way to ensure your content's ranking in the search results. This was just temporary for a couple of months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.