5 Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is rapidly expanding marketing channel that many companies have only started taking advantage of in the last few years, alexa ترتيب المواقع but it's vital to take advantage of it in particular if you're putting resources in search engine optimization. Setting up and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits of social media aren't always evident. From the myriad of reasons to think about social media as a part of your online strategy There are five main reasons why it is essential to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. A social engagement happens the time when people share, like, comment on, share or tweet about content. The more social interactions a piece of content receives, the more social signals you can build for your website. These social signals are used by search engines to rank the content. This allows search engines to decide what people find most useful and also what they consider to be top-quality. The content you've created can also be indexed instantly whenever it's attracting a significant amount of social interactions.

2.) Link Building
It's long gone from the period when you could just get hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms SEOs must build links by hand by creating high-quality content which is relevant to linking. How do you get in touch with websites that are willing to link to your site if you ask them directly, which is an "unnatural" link building technique? Social media is the way to go. Social media allows you to expose your content to people who are willing to link to your content, if it is worth linking to. People who promote your content to others, increasing your influence.

3) Content Amplification
No matter how top-quality the content you publish, it will not gain traction unless you amplify it. Marketing via email can be great method to boost content but it will only be able to reach the people on your list of marketing contacts. Social media can help you reach new audiences with your content. If you publish your content to your followers, they will share it with their own followings if they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you will gain a lot of relevant traffic including inbound links, branding awareness and social signals All of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand identity and awareness can tell search engines many things about the quality of your website and the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google calls co-citation. These co-citations are built by using social media to boost Google's trust as well as aid with the search engine's branded searches.

5.) Social Indexing
Since search engines index social media websites which means they show on search results pages. This allows your company to appear in search results that include branded searches on more than just your own website. It gets even more effective. Individual tweets from Twitter were once indexable and displayed in the search results. This allowed your content to be ranked higher in search. This was just temporary for alexa ترتيب المواقع a few months, until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.