5 Reasons Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing over the last few years, many companies haven't yet begun to profit from the potential of it. This is especially true for companies that are investing in search engine optimization. Setting up and managing social media accounts are extremely important to assist in SEO efforts, even though the benefits of social media aren't always evident. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long time now. Social engagements occur when users like, share on, share or tweet about a piece of content. A piece of content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. It's a way to measure the content that people consider useful over what their automated algorithm determines to be of high quality. Content can also be indexed instantly when it's getting a lot of engagement on social media.

2) Link Building
It's long gone from the moment when you could simply solicit links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to link build using the old method: make good quality content that is pertinent. How can you get your content to websites which are willing to hyperlink to your content, when they are considered "unnatural"? Social media can help. Social media allows you to present your content in front of relevant audiences that may be influenced to link to it when it's worthy of linking to. Those people will also be able to share your content with their networks which will increase the impact of your content.

3.) Content Amplification
The quality of your content is, it's not going to be popular in the absence of amplifying it. Sure, email marketing is an excellent way to increase the reach of your content, but it'll only reach the people in your database of marketing. The possibility of reaching new audiences is via social media. If you send your content out to your followers, they'll share it with their own followings If they are satisfied with the content. This will cause them to be able to share it with their followers, further increasing your reach. In addition, you'll gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition All of which can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and تزويد متابعين تويتر reputation can inform search engines a lot about the quality of your site and how much it should be respected in their ranking algorithms. In addition to boosting your content social media can also help increase brand recognition. This is what Google refers to as a co-citation. These co-citations can be developed via social media in order to increase Google's trust as well as aid with branded searches.

5.) Social Indexing
Since the search engines are able to index social media sites and display them on search results pages. This lets your brand show up in search results for your branded search queries that are not limited to just your company website. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results, too - enabling another way to ensure your content's ranking in search. However, it was only temporary, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.