5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI we hear many of these inquiries from current and prospective clients. Although social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to benefit from the potential of it. This is especially important if you are investing in SEO. Making and managing social media accounts is essential to aid in SEO efforts, though the benefits are not immediately obvious. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. A social engagement happens when people comment, like or share tweets about a piece of content. A piece of content that has more social engagements is likely to have more social signals. Search engines measure these social signals and use them as an index of quality when ranking the content. It's a way to measure what content people find useful in comparison to what their algorithm decides is top-quality. If something receives a lot of social engagement, شراء متابعين تيك توك it can be instantly classified.

2.) Link Building
It's long gone from the moment when you could simply make a request for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to do link building by hand to create quality content that is worthy of linking. How do you get in touch with sites that would be willing to link to your website if asking them directly is considered an "unnatural" link building practice? Social media can help. Social media lets you present your content in front of relevant groups of people who may be influenced to link to it should it be worthy of linking to. People who be able to share your content with their friends and increase the reach of your content.

3.) Content Amplification
The quality of your content is, it's unlikely to get much traction until you amplify it. Marketing via email can be great method to boost content but it's only going to get to those on your marketing list. Social media enables you to expand your reach with your content. If you post your content to your followers, they'll also share it with their personal followings in the event that they find it helpful. This will cause them to spread the word to their networks and increase your reach. In return, you earn many relevant visitors, inbound links, brand recognition and social signals These are all used by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand recognition and brand identity can tell search engines a lot about the quality of your site's content and how much it is considered reliable in their ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. Google calls this co-citation. Building these co-citations through social media can help increase Google's trust and confidence in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now and this means that they appear in results pages for search engines. This lets your company's brand appear in search results for brand-related queries, which aren't restricted to your website. It gets even more effective. Tweets that were individual from Twitter were once indexable and were displayed in search results. This enabled your content to rank higher on search. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.