5 Reasons Social Media Is Important For SEO

What exactly does social media have to relate to SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a fast expanding marketing channel that many businesses have only recently begun using in the past few years. However, it's very important to leverage particularly if you're investing resources in SEO. Making and managing social media accounts are extremely important for supporting SEO efforts, even though the benefits may not be immediately obvious. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. If people tweet, share, like, comment or share the content they like that is known as a social engagement. The more social engagements your content has, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of the content. This is a method for search engines to know what people find most useful and what algorithm they believe to be good quality. Content can be immediately indexed in the event that it's receiving lots of social interactions.

2) Link Building
It's long gone of soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithms SEOs have to do link building the traditional way - create high quality content that is link-worthy. But how do you reach websites willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the way to go. Social media allows you to place your content in front of people who are interested and could be attracted to link to it when it's worthy of linking to. They will also promote your content to their networks, further increasing the influence of your content.

3) Amplification of content
You can make all the excellent content you'd like to however it will not gain an enormous amount of attention without amplification. Email marketing is a great way to amplify the content, but it'll only reach people within your marketing database. You can reach new audiences via social media. If you post your content to your followers, they will share it with their own followings in the event that they find it helpful. The people who share it will promote your content to their followers, thereby increasing your reach. In addition, you'll gain relevant traffic, inbound linking social signals, as well as brand recognition and are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand identity and awareness to determine the quality of your site and شراء متابعين تويتر how trustworthy it should be within their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. This is what Google calls co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now so they can now show up in the search results pages. This allows your company to be displayed in search results for branded searches on more than only your website. It gets even better. Tweets on their own from Twitter were once searchable and included in the search results. This enabled your content to rank higher on the results of a search. That was only temporary for a couple of months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.