5 Reasons Social Media Is Important For SEO

What do social media have to have to do with SEO? MWI receives these kinds of information from clients who are prospective or current. While social media has become an increasing channel for marketing over the last few years, many companies haven't yet begun to make use of it. This is particularly important when you're investing in search engine optimization. The creation and management of social media accounts is essential to aid in SEO initiatives, but the benefits of social media aren't always apparent. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some period of time. A social engagement happens the time when people share, like, comment on, share or tweet about content. The more the number of social interactions that a piece content is able to get, the more social signals you send to your site. Search engines look at these social signals, and then use them as a quality factor when ranking content. It's a way to measure the content that people consider useful and what their algorithm decides is of good quality. If something receives lots of social engagement the content can be indexable.

2.) Link Building
Long gone are the days of soliciting websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating top-quality content that's relevant. But how do you reach sites who are willing to link to your content , if they are not directly approached as an "unnatural" link building technique? Social media is the way to go. Social media lets you put your content in front of relevant audiences that may be influenced to link to it if it's worth linking to. These people may also be able to share your content with their networks, further increasing the influence of your content.

3) Content Amplification
No matter how top-quality the content you publish, it will not get much traction in the absence of amplifying it. Email marketing is an excellent method to amplify content, but it can only reach people within your database of marketing. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they will also share it with their personal followings if they find it helpful. The people who share it will promote your content to their followers, which will increase your reach. In return, you will gain lots of relevant traffic including inbound links, brand recognition and social signals All of which are used by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines use brand image and recognition to judge the quality of your site and شراء متابعين تويتر how trustworthy it must be when they rank it in their algorithms. Social media helps to build brand awareness and increases the quality of your content. Google calls this co-citation. Building these co-citations through social media can boost the trust Google has in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now so they can now appear in the search results pages. This allows your business to appear in search results that include branded search queries , which is more than just your company website. It's even more effective. Tweets on their own from Twitter were once indexed and included in the search results. This allowed your content to be ranked higher in the search results. The program was only temporary, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.