5 Reasons Social Media Is Important For SEO

What exactly does social media have to do with SEO? MWI gets the information frequently from both current and potential clients. Although social media has been an increasing marketing channel in recent years, most companies haven't yet begun to make use of the potential of it. This is especially true if you are investing in SEO. Making and managing social media accounts is important for supporting SEO initiatives, but the benefits are not immediately apparent. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for quite some years now. When people share content via Twitter, Facebook or comment on the content they like it is referred to as a social engagement. The more social interactions a piece of content gets, the greater social signals you build to your website. Search engines measure these social signals, and use it as an indicator of quality when ranking the content. This allows search engines to know what content people consider to be most valuable and also what they consider to be top-quality. If the content you're looking at receives a lot of engagement on social media, it can be instantly identified.

2) Link Building
It's long gone from the time when you could get hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating top-quality content that's relevant. How do you reach out to websites that are willing to link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is the answer. Social media allows you to expose your content to interested audiences who might be willing to share it with others, if it is worth linking to. They will also be able to share your content with their networks and increase the reach of your content.

3) Amplification of content
No matter how top-quality your content is, it's not going to get much traction in the absence of amplifying it. Yes, email marketing is a great way to amplify content, but it'll only reach people within your marketing database. Social media allows you to expand your reach with your content. When you share your content, your following will also be able to share it with their followers when they are satisfied with the content. They will also be able to share your content with their followers, thereby increasing your reach. In return, you gain many relevant visitors such as inbound links, social signals , and brand awareness All of which are utilized by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand image and recognition to judge the quality of your site and how reliable it ought to be for their ranking algorithms. Aside from amplifying your content Social media can also build brand awareness. This is what Google calls a co-citation. Making these co-citations with social media can boost Google's trust and confidence in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Since the search engines are able to index social media websites which means they show in search results pages. This lets your brand be displayed on search results when you type in branded search queries that are not limited to the site of your business. This gets better. Tweets on their own from Twitter were once indexable and displayed in search results. This allowed your website to be more prominent in the results of a search. The service was temporary for a few months before Google decided to cease using it , up to now. Google will once again show tweets in search results, alexa ترتيب المواقع so it's important to leverage it for getting your content ranked.