5 Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear this a lot from potential and current clients. Although social media has been an increasing marketing channel in recent years, most firms haven't yet begun to profit from it. This is especially true when you're investing in SEO. Creating and managing social media accounts are essential to aid in SEO efforts, although the benefits are not immediately apparent. There are many reasons you should think about social media as a part of your online strategy, شراء لايكات فيسبوك here are 5 reasons it's important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and شراء لايكات فيسبوك other search engines rely on online conversations in their algorithm for ranking. A social engagement is when people like, comment, share, or tweet about a piece of content. The more social interactions a piece of content is able to get, the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of the content. It's a method of determining what content people find useful and what their algorithm determines to be top-quality. If a piece of content receives a lot of engagement on social media it will be immediately indexed.

2.) Link Building
It is long past the period when you could just go out and ask for links from other websites. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to build links the old fashioned way - create high quality content that is linked-worthy. How do you reach out to websites which are willing to hyperlink to your content, when you ask them directly, which would be considered "unnatural"? Social media is your solution. Social media lets you post your content and share it with interested audiences who might be willing to link to it, if it is worth linking to. People who spread your content among others increasing your influence.

3) Content Amplification
You can write all the high quality content you want however, it will not get significant traction without the aid of amplification. Email marketing can be great method to boost content but it's only going to reach people in your list of marketing contacts. Social media lets you reach new audiences with your content. If you share your content with your followers, they will share it with their own followers in the event that they find it helpful. These people will then promote your content to their followers, which will increase your reach. In return, you gain lots of relevant traffic including inbound links, branding awareness and social signals All of these are used by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines many things about the quality of your website and how much it should be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media also aids in increase brand recognition. This is what Google refers to as co-citation. These co-citations can be developed via social media in order to increase Google's trust and help with brand-name searches.

5) Social Indexing
Since the search engines index social media websites these profiles are now showing up in search results pages. This lets your company's brand show up in search results for brand-related queries, which aren't exclusive to your site. But there's more than that. Individual tweets on Twitter were once indexed and shown in search results too which gave another means for your website to be ranked in search. It was only for a short time, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.