5 Reasons Social Media Is Important For SEO

What exactly does social media have to relate to SEO? MWI receives the information frequently from prospective and current clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun taking advantage of in the last couple of years, yet it's very important to leverage - especially if you're investing efforts in search engine optimization. Although the benefits of social media might not be immediately apparent, they're vital for SEO help. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. Whenever people tweet, like, comment or share an article, this is called a social engagement. Content with more social engagements will have more social signals. These social signals are used by search engines to rank the content. It's a way to measure what content people find useful over what their algorithm determines to be top-quality. A piece of content could also be indexed instantly whenever it's attracting a significant amount of social interactions.

2) Link Building
It's long gone of going out and asking for websites to link to yours. Since the introduction of Google's Panda and Penguin algorithm SEOs have to do link building the old fashioned way - create high quality content that is link-worthy. What is the best way to reach websites that are willing to link to your content, when the request is considered "unnatural"? Social media is the way to go. Social media enables you to present your content in front of relevant groups of people who may be influenced to link to it should it be worthy of linking to. They will also promote your content to others, increasing your influence.

3.) The amplifying of content
No matter how top-quality the content you publish, it will not be popular until you amplify it. Sure, email marketing can be a great way to amplify content, but it can only reach those in your marketing database. Social media allows you to connect with new audiences through your content. After you have shared your content, your following will be able to share it with their followers when they are satisfied with the content. The people who share it will share your content with their followers, thereby increasing your reach. In addition, you'll gain relevant traffic, inbound linking as well as social signals and brand awareness, all of which can be utilized by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand identity and awareness can inform search engines many things about the quality of your website as well as how much it is believed to be in its ranking algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. This is what Google refers to as co-citation. Making these co-citations with social media can improve Google's trust and confidence in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing up in search results pages. This allows your company to be displayed on search results when you type in branded search queries that are not limited to just your own website. This gets more effective. Individual tweets on Twitter were at one time indexed and تزويد مشاهدات يوتيوب displayed in search results as well which gave another means for your website to be ranked in the search results. It was only for a short time, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.