5 Reasons Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has been an increasingly popular channel for marketing over the last few years, many firms haven't yet begun to benefit from it. This is especially important to consider if you're planning to invest in SEO. The creation and management of social media accounts are important to assist in SEO initiatives, but the benefits are not immediately evident. There are many reasons you should think about social media as a part of your strategy for online, here are 5 reasons why it's crucial to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some period of time. When people tweet, like, comment or share a piece of content, this is called a social engagement. The more social interactions a piece of content receives, the more social signals you build to your site. Social signals are utilized by search engines to rank the content. It's a way of evaluating what content is popular with users over what their algorithm decides is good quality. If an article has a high amount of social engagement the content can be indexable.

2) Link Building
The days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating quality content that is relevant. But how do you reach sites that would be willing to link to your site if you ask them directly, which is an "unnatural" link building practice? Social media is the way to go. Social media can help you present your content in front of the right people, who could be influenced to link to it when it's worthy of linking to. These people may also promote your content to their friends, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how good your content is, it will not gain traction until you amplify it. Email marketing is great method to boost the content you create, but it won't get to those on your list of marketing contacts. It is possible to reach new audiences via social media. If you send your content out to your followers, they will spread it to their own followings in the event that they find it helpful. They will also promote your content to their followers, increasing the reach of your content. In return, you gain many relevant visitors including inbound links, brand recognition and social signals All of these are used by search engines to assess content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand زيادة مشاهدات اليوتيوب image and recognition can tell search engines an awful lot about the overall quality of your website as well as the degree to which it should be believed to be in its ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. Google refers to this as co-citation. Co-citations can be created via social media in order to increase Google's trust and زيادة مشاهدات اليوتيوب (recommended) assist with brand-name searches.

5.) Social Indexing
Since the search engines are able to index social media sites and display them in search results pages. This allows your brand to show up in search results for search queries that are branded and not restricted to your website. However, it's even more than that. Tweets on their own from Twitter were once indexable and displayed in search results. This allowed your website to be ranked higher in the search results. This was just temporary for a couple of months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.