5 Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? MWI gets this information a lot from current and prospective clients. While social media has been a growing channel for marketing over the last few years, many companies have not yet started to benefit from the potential of it. This is especially important when you're investing in search engine optimization. Creating and managing social media accounts are extremely important for supporting SEO efforts, even though the benefits are not immediately obvious. From the myriad of reasons to consider social media as a part of your strategy for online, here are 5 reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some years now. Social engagements occur when users like, share, share, or tweet about content. The more social interactions a piece of content receives, the more social signals you build to your site. Search engines analyze these social signals and use it as an indicator of quality when ranking the content. It's a method of determining what content is popular with users and what their algorithm decides is of good quality. Content can be instantly indexed in the event that it's receiving lots of social interaction.

2) Link Building
The days of going out and soliciting websites to add links to your site. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to build links the old fashioned way to create quality content which is relevant to linking. But how do you reach websites willing to link to your site if asking them directly is thought to be an "unnatural" link building method? Social media is the answer. Social media enables you to present your content in front of the right people, who could be attracted to link to it should it be worthy of linking to. These people may also connect your content to their friends which will increase the impact of your content.

3) Content Amplification
You can make all the excellent content you'd like to but it's not going to gain significant traction without the aid of amplification. Yes, email marketing is an effective way to boost the content, but it'll only reach the people in your database of marketing. Social media enables you to expand your reach with your content. After you have shared your content, your followers will spread it to their networks when they are satisfied with the content. These people will then share your content with their followers, شراء لايكات فيسبوك increasing the reach of your content. You will also gain relevant traffic and inbound links as well as social signals and brand awareness, all of which are used by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it must be within their ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. Google refers to this as co-citation. Building these co-citations using social media can improve the trust Google has in your website , and will also help with branded search queries.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now which means that they appear on the search results pages. This allows your business to show up in search results for your branded searches on more than just your own website. But it gets even better than that. Individual Tweets from Twitter were initially indexed and included in search results as well - enabling another way to ensure your content's ranking in the search results. However, it was only temporary the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.