5 Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear this a lot from current and prospective clients. Although social media has been an increasingly popular channel for marketing in recent years, most companies have not yet started to benefit from it. This is especially important for companies that are investing in search engine optimization. Setting up and managing social media accounts is essential to aid in SEO efforts, although their benefits aren't immediately apparent. From the myriad of reasons why you should consider social media as part of your strategy for online, here are 5 reasons why it is essential for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. If people tweet, share, like, comment or share an article, this is called a social engagement. Content that has more engagements on social media will be able to show more social signals. Search engines measure these social signals and consider it an index of quality when ranking content. It's a way to measure what content is popular with users over what their algorithm decides is of good quality. If a piece of content is receiving lots of engagement on social media It can be quickly indexable.

2.) Link Building
It's been a long moment when you could simply get links from other websites. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to do link building using the old-fashioned method by creating high-quality content that is link-worthy. But how do you reach sites who are willing to link to your content , if asking them directly is thought to be an "unnatural" link building method? Social media is the answer. Social media enables you to expose your content to of the right people, who could be attracted to link to it should it be worthy of linking to. They will also connect your content to their network and increase the reach of your content.

3) Content Amplification
It doesn't matter how good your content is, it's unlikely to get much traction unless you amplify it. Yes, email marketing is an excellent way to increase the reach of your content, but it can only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is through social media. When you share your content, the people who follow you will spread it to their networks should they find it valuable. They will then share it with their following which will increase the reach of your content. As a result, you get lots of relevant traffic and inbound links, as well as social signals , and brand awareness All of which are used by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can inform search engines many things about the quality of your site and the degree to which it should be believed to be in its ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google refers to this as co-citation. Building these co-citations through social media will help improve Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they appear on search result pages. This allows your business to be displayed in search results that include branded search queries that are not limited to just your company website. It's more than that. Individual tweets on Twitter were once indexed and alexa ترتيب المواقع shown in search results, too - enabling another way to ensure your content's ranking in search. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, alexa ترتيب المواقع so it's important to leverage it for getting your content ranked.