5 Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is an incredibly expanding channel of marketing that many companies have only just begun making use of in the last few years, however it's crucial to make use of - especially if you're investing resources in search engine optimization. While the benefits of using social media may not seem immediately apparent, they are crucial for SEO aid. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time now. Whenever people tweet, like, comment or share a piece of content it is referred to as a social engagement. Content that has more social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of content. This is a way for search engines to determine what people find most useful and what their algorithms consider good quality. A piece of content could also be indexed instantly if it's receiving a lot of engagement on social media.

2) Link Building
The days of soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithms SEOs have to build links the old fashioned way and create content of high-quality that is linked-worthy. But how do you reach sites that would be willing to link to your site if they are not directly approached as an "unnatural" link building method? Social media can help. Social media lets you expose your content to appropriate audiences that are willing to link to your content, when it's worthy of linking to. People who promote your content to their network, further increasing the influence of your content.

3.) Amplification of content
You can make all the high quality content you want, but it won't gain any traction without amplifying it. Sure, email marketing can be an excellent way to increase the reach of your content, but it'll only reach people within your marketing database. The possibility of reaching new audiences is through social media. Once you share your content, your followers will also spread it to their networks if they find it useful. These people will then be able to share your content with their followers, تزويد متابعين تويتر which will increase your reach. As a result, you get an abundance of relevant traffic, inbound links, social signals , and brand awareness All of these are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your site's content and how much it is believed to be in its ranking algorithms. Social media helps to build brand recognition and boosts the visibility of your content. This is what Google calls a co-citation. These co-citations are built through social media to improve Google's trust and help with branded searches.

5) Social Indexing
Search engines have been indexing social media profiles since a while, which means they now show up in the search results pages. This lets your brand appear in search results for your branded search queries on more than just your company website. However, it's even more than that. Individual tweets on Twitter were once indexed and shown in search results, too which gave another means to ensure your content's ranking in the search results. That was only temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.