Five Reasons Why Social Media Is Essential For SEO

What do social media platforms provide in terms of SEO? At MWI we hear lots of questions from our potential and current clients. Social media is an incredibly expanding marketing channel that many companies have only just begun taking advantage of in the past few years, but it's vital to take advantage of it when you're investing resources in SEO. While the benefits of social media may not be immediately apparent, they're crucial for SEO help. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for quite some period of time. When people share content via Twitter, Facebook or comment on the content they like, this is called a social engagement. Content that has more social engagements will have more social signals. These social signals are used by search engines to determine the quality of the content. It's a way to determine what content people find useful and what their algorithm decides is of high quality. If a piece of content receives a lot of social shares it will be immediately identified.

2.) Link Building
It's long gone of going out and asking for websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the traditional way: create quality content that is relevant. What is the best way to reach websites that are willing to link to your content, when they are considered "unnatural"? Social media is your answer. Social media lets you place your content in front of relevant audiences that may be in a position to influence them to link to your content if it's worth linking to. These users will then share your content with others and increase your reach.

3.) The amplifying of content
The quality of the content you publish, it won't get much traction unless you amplify it. Marketing via email can be a great way of amplifying the content you create, شراء مشتركين يوتيوب (socialwb.com) but it won't get to those on your list of marketing contacts. The possibility of reaching new audiences is through social media. After you have shared your content, your followers will be able to share it with their followers should they find it valuable. Then those people will spread the word to their networks, further increasing your reach. In return, you earn many relevant visitors and inbound links, as well as social signals , and brand awareness All of these are utilized by search engines to assess content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your website and how much it is trusted in its ranking algorithms. In addition to boosting your content social media also aids in increase brand recognition. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google's trust as well as aid with branded searches.

5) Social Indexing
Search engines have been indexing social media profiles since a while which means that they appear in results pages for search engines. This lets your company's brand be displayed in search results for brand-related queries, which aren't only restricted to your business's website. This gets better. Individual tweets from Twitter were once searchable and displayed in the search results. This allowed your website to be more prominent in searches. It was temporary, however it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.