Five Reasons Social Media Is Important For SEO

What does social media have to have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is rapidly growing channel for marketing that most companies have only started making use of in the last couple of years, yet it's very important to leverage when you're investing funds into search engine optimization. While the advantages of social media might not be immediately apparent, they're crucial for SEO support. From the myriad of reasons to consider social media as a part of your online strategy Here are five reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for a long years now. Whenever people tweet, like, comment or share the content that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you send to your website. Search engines analyze these social signals, and use them as a quality factor when ranking content. It's a method of determining the content that people consider useful and what their algorithm decides is top-quality. Content can be immediately indexed if it's receiving a lot of engagement on social media.

2.) Link Building
It's long gone from the time that you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to link build the old-fashioned way: write good quality content that is pertinent. How do you reach out to websites that are willing to link to your website, even if the request is considered "unnatural"? Social media is the answer. Social media allows you to expose your content to relevant audiences who may be willing to share it with others, if it is worth linking to. People who share your content with others and boost your authority.

3) The amplifying of content
The quality of your content is, it's not going to be popular in the absence of amplifying it. Sure, email marketing is a great way to amplify content, but it'll only be able to reach people who are in your marketing database. Social media can help you increase the reach of your content. If you post your content to your followers, they will spread it to their own followers when they find it useful. These people will then share it with their following and increase your reach. In return, you gain lots of relevant traffic including inbound links, social signals and brand awareness These are all utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can inform search engines a lot about the quality of your website and the degree to which it should be believed to be in its ranking algorithms. Social media aids in building brand شراء لايكات فيسبوك recognition and boosts the visibility of the content you publish. This is what Google calls a co-citation. These co-citations can be developed through social media to improve Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing the social media pages for a few years now so they can now show up in results pages for search engines. This allows your company to be displayed on search results when you type in branded search queries on more than just your own website. It's more than that. Tweets that were individual from Twitter were once searchable and displayed in the search results. This enabled your content to rank higher on the results of a search. The program was only temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.