Five Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? MWI gets this information a lot from both current and potential clients. Social media is a rapidly expanding marketing channel that many companies have only started using in the last few years. However, it's vital to take advantage of it particularly if you're investing funds into search engine optimization. Although the benefits of social media might not be immediately apparent, they are crucial to SEO help. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some time now. Social engagements occur when people like, comment on, share or tweet on a piece of content. A piece of content that has the highest number of social engagements will show higher social signals. Search engines evaluate the social signals they receive, and consider it an index of quality when ranking content. This allows search engines to know what people find most useful and what their algorithms consider as high-quality. If a piece of content is receiving lots of social shares it will be immediately indexed.

2.) Link Building
There are no more days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links by using the traditional method of creating top-quality content that's relevant. How do you get in touch with sites who are willing to link to your site if they are not directly approached as an "unnatural" practice for building links? Social media is your answer. Social media allows you to share your content with appropriate audiences that are willing to link to it, when it's worthy of linking to. Those people will also connect your content to their network which increases the power of your content.

3) The amplifying of content
It doesn't matter how high-quality your content is, it's not going to get much traction unless you amplify it. Sure, email marketing is an excellent way to increase the reach of your the content, but it'll only be able to reach people who are in your marketing database. The possibility of reaching new audiences is via social media. If you post your content to your followers, they'll also share it with their personal followers If they are satisfied with the content. The people who share it will share your content with their followers, increasing the reach of your content. In addition, you'll gain relevant traffic, inbound linking, زيادة مشاهدات اليوتيوب social signals, زيادة مشاهدات اليوتيوب and brand awareness, all of which can be used by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Recognition and Signals
Brand image and recognition can tell search engines a lot about the quality of your site's content and how much it should be considered reliable in their ranking algorithms. Social media aids in building brand awareness and increases the quality of your content. This is what Google refers to as co-citation. Building these co-citations using social media can improve Google's trust and confidence in your web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media profiles for some time now so they can now appear in the search results pages. This enables your brand to show up in search results for your branded search queries on more than the site of your business. This is even more effective. Individual tweets on Twitter were previously indexed and appeared in search results, too providing another method for your content to rank in search. It was only temporary for a couple of months until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.