5 Reasons Why Social Media Is Essential For SEO

What do social media platforms provide in terms of SEO? At MWI, we get these questions frequently from our current and prospective clients. Social media is an incredibly growing marketing channel that most companies have only started taking advantage of in the last few years, however it's vital to take advantage of it particularly if you're investing resources in SEO. Making and managing social media accounts are extremely crucial to support SEO efforts, although the benefits may not be immediately apparent. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online dialogue in their ranking algorithms. Social engagement occurs the time when people share, like, comment on, share or tweet on a piece of content. The more social engagements your content gets, the greater social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of the content. This is a method for search engines to determine what content people consider to be most valuable and what their algorithm deems top-quality. If an article has a high amount of social engagement it will be immediately indexable.

2.) Link Building
The days of going out and soliciting websites to link to yours. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to do link building by hand by creating high-quality content that is worthy of linking. How do you reach websites which are willing to hyperlink to your content, when asking them directly would be considered "unnatural"? Social media is the answer. Social media enables you to put your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. These people will share your content with others and boost your authority.

3) Amplification of content
You can make all the top-quality content you like but it's not going to gain significant traction without the aid of amplification. Marketing via email is an effective method to increase the reach of your content but it will only get to those on your list of marketing contacts. Social media can help you connect with new audiences through your content. Once you share your content, the people who follow you will also spread it to their networks when they are satisfied with the content. This will allow them to share your content with their followers, which will increase your reach. You'll also get relevant traffic and inbound links social signals, as well as brand recognition All of which can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it must be for their ranking algorithms. Social media can help build brand شراء مشتركين يوتيوب recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. Making these co-citations with social media can boost Google's trust in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines are able to index social media profiles and display them in search results pages. This lets your brand show up in search results for your branded search queries that are not limited to the site of your business. It gets even better. Tweets that were individual from Twitter were once searchable and included in search results. This allowed your content to rank higher in searches. However, it was only temporary the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.