Five Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Although social media has been an increasingly popular channel for marketing over the last few years, many companies have not yet started to make use of it. This is particularly important when you're investing in search engine optimization. Creating and managing social media accounts is important for supporting SEO efforts, although the benefits may not be immediately apparent. From the myriad of reasons to consider social media as part of your online strategy, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. A social engagement happens when people comment, like on, share or tweet about a piece of content. A piece of content that has the highest number of social engagements will have more social signals. Search engines measure these social signals, and consider it an element of quality when evaluating content. This is a method for search engines to decide what content people consider to be most valuable and what their algorithms consider top-quality. If the content you're looking at has a high amount of social interaction, it can be instantly identified.

2) Link Building
It's long gone of asking for websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links in using the old method: make good quality content that is pertinent. How can you get your content to websites that are willing to link to your site, if asking them directly would be considered "unnatural"? Social media is the answer. Social media allows you to expose your content to of the right people, who could be attracted to link to it should it be worthy of linking to. They will also share your content with others, increasing your influence.

3.) Content Amplification
No matter how top-quality your content is, it's not going to gain traction without amplification. Sure, email marketing is a great way to amplify content, but it'll only reach people within your marketing database. It is possible to reach new audiences via social media. If you send your content out to your followers, زيادة عدد ساعات يوتيوب they'll also share it with their personal followings in the event that they find it helpful. These people will then be able to share your content with their followers, increasing the reach of your content. In return, you gain many relevant visitors and inbound links, as well as social signals and brand awareness - all of which are utilized by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it needs to be within their ranking algorithms. Aside from amplifying your content, social media also helps build brand awareness. This is what Google refers to as a co-citation. Making these co-citations with social media can boost Google's trust in your website , and will also help with search queries that are personalized.

5) Social Indexing
Since the search engines index social media websites, they are now showing up in search results pages. This allows your brand to appear in search results for زيادة عدد ساعات يوتيوب branded queries that are not only restricted to your business's website. It's more than that. Tweets on their own from Twitter were once searchable and included in search results. This enabled your content to rank higher in the results of a search. The service was temporary for a couple of months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.