Five Reasons Social Media Is Essential For SEO

What the heck does social media have to relate to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most businesses have only recently begun making use of in the last few years, however it's very important to leverage in particular if you're putting resources into search engine optimization. Although the benefits of social media are not immediately obvious, they are essential for SEO support. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for شراء متابعين تويتر some time. If people tweet, share, like or comment on the content they like it is referred to as a social engagement. The more social interactions a piece of content receives, the more social signals you send to your website. Search engines look at these social signals and then use them as an indicator of quality when ranking content. It's a way to measure what content is popular with users over what their automated algorithm decides is good quality. If an article receives a lot of social engagement it will be immediately indexed.

2) Link Building
There are no more days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to link build the old-fashioned way: write top-quality content that's relevant. How do you get in touch with websites that are willing to link to your site if asking them directly is considered an "unnatural" link building method? Social media can help. Social media lets you post your content and share it with appropriate audiences that are willing to link to it, if it is worth linking to. They will also spread your content among others increasing your influence.

3.) Content Amplification
You can write all the high quality content you want however it will not gain an enormous amount of attention without amplification. Sure, email marketing is an excellent way to increase the reach of your content, شراء متابعين تويتر but it'll only be able to reach people who are in your database of marketing. You can also reach new audiences via social media. If you publish your content to your followers, they'll also share it with their personal followers if they find it helpful. This will cause them to be able to share it with their followers and increase your reach. In return, you earn lots of relevant traffic, inbound links, social signals and brand awareness These are all utilized by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines much about the credibility of your website as well as how much it is considered reliable in their ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. This is what Google refers to as a co-citation. These co-citations can be built by using social media to boost Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since search engines index social media sites which means they show up in search results pages. This lets your company's brand show up in search results for search queries that are branded and not restricted to your website. This is even more effective. Individual tweets from Twitter were once indexed and included in the search results. This allowed your website to be more prominent in the results of a search. However, it was only temporary the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.