5 Reasons Social Media Is Crucial For SEO

What the heck does social media have to relate to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing in recent years, the majority of businesses have yet to make use of it. This is especially important for companies that are investing in SEO. While the advantages of social media are not immediately apparent, they're essential for SEO aid. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, شراء ساعات مشاهدة يوتيوب (click here!) Bing, and other search engines rely on online conversations in their ranking algorithms. Whenever people tweet, like, comment or share the content they like, this is called a social engagement. Content that has more engagements on social media will show higher social signals. Search engines evaluate these social signals and use it as an index of quality when ranking the content. It's a method of determining what content is popular with users over what their algorithm determines to be good quality. The content you've created can be instantly indexed whenever it's attracting a significant amount of social interactions.

2) Link Building
The days of asking for websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to linkbuild by using the traditional method of creating quality content that is relevant. But how do you reach sites who are willing to link to your website if asking them directly is considered an "unnatural" practice for building links? Social media is the way to go. Social media lets you publish your content to relevant audiences who may be willing to link to it if it is worth linking to. Those people will also connect your content to their networks and increase the reach of your content.

3.) Content amplification
The quality of your content is, it's not going to gain traction until you amplify it. Email marketing is an effective method to increase the reach of your content but it will only get to those on your marketing list. Social media allows you to expand your reach with your content. When you share your content, those who follow you will connect with their friends when they are satisfied with the content. This will cause them to share it with their following to increase your reach. You'll also get relevant traffic through inbound linking, social signals, and brand recognition These can be used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your website as well as how much it is believed to be in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google calls this co-citation. Co-citations can be created via social media in order to increase Google's trust and assist with the search engine's branded searches.

5.) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing on search results pages. This allows your business to appear in search results for branded queries that are not limited to your company website. But there's more than that. Individual tweets on Twitter were initially indexed and included in search results, too providing another method to get your content noticed in search. However, it was only temporary the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.