Five Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our the current and potential clients. Although social media has been an increasing marketing channel over the last few years, many businesses have yet to make use of it. This is especially important when you're investing in search engine optimization. While the advantages of social media are not immediately apparent, they're crucial to SEO support. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some time. A social engagement is when people like, comment or share a tweet about an article. The more social interactions a piece of content receives, the more social signals it will bring to your website. Search engines analyze these social signals, and consider it an element of quality when evaluating content. It's a way of evaluating the quality of content that people are able to use and what their algorithm determines to be good quality. If an article has a high amount of social interaction It can be quickly classified.

2.) Link Building
It's long gone of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to build links in the old-fashioned way: write good quality content that is pertinent. How do you reach out to websites who are willing to link to your website, even if they are considered "unnatural"? Social media can help. Social media allows you to expose your content to people who are willing to link to your content, if it is worth linking to. These users will then be able to share your content with other people and increase your reach.

3) The amplifying of content
It doesn't matter how good your content is, it will not get much traction unless you amplify it. Sure, email marketing can be a great way to amplify the content, but it'll only reach people within your marketing database. It is possible to reach new audiences through social media. If you post your content to your followers, زيادة مشاهدات اليوتيوب they'll be sure to share it with their own followers If they are satisfied with the content. They will then be able to share it with their followers and زيادة مشاهدات اليوتيوب increase your reach. In return, you earn lots of relevant traffic, inbound links, social signals and brand awareness All of these are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Brand image and recognition can tell search engines an awful lot about the overall quality of your site and the degree to which it should be believed to be in its ranking algorithms. Aside from amplifying your content social media also aids in create brand awareness. Google refers to this as co-citation. These co-citations can be developed through social media to improve Google's trust and help with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for a few years now which means that they appear in the search results pages. This allows your business to appear in search results for brand-related queries, which aren't restricted to your website. But there's more than that. Tweets on their own from Twitter were once searchable and were displayed in search results. This enabled your content to be ranked higher in the results of a search. That was only temporary for a couple of months until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.