Five Reasons Why Social Media Is Essential For SEO

What does social media have to in relation to SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast expanding channel of marketing that many businesses have only recently begun to take advantage of over the past couple of years, yet it's vital to take advantage of it - especially if you're investing resources into search engine optimization. Although the benefits of social media are not immediately obvious, they are crucial to SEO support. There are many reasons to think about social media as a part of your online strategy, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. A social engagement happens when users like, share on, share or tweet about an article. The more the number of social interactions that a piece content has, the more social signals you build to your website. These social signals are used by search engines to determine the quality of content. It's a way to determine the content that people consider useful over what their automated algorithm determines to be good quality. Content can be quickly indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
There are no more days of going out and soliciting websites to link to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs have to build links by hand - create high quality content which is relevant to linking. What is the best way to reach websites that will link to your site, if you ask them directly, which would be considered "unnatural"? Social media is your solution. Social media lets you expose your content to people who are willing to link to it, if it is worth linking to. These people may also promote your content to their network, further increasing the influence of your content.

3) Content Amplification
The quality of your content is, it will not get much traction until you amplify it. Email marketing is a great way of amplifying the content you create, but it won't reach people in your list of marketing contacts. Social media allows you to expand your reach with your content. If you post your content to your followers, they'll spread it to their own followings when they find it useful. They will then spread the word to their networks, further increasing your reach. In return, you will gain a lot of relevant traffic, inbound links, social signals and brand awareness All of which are utilized by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your site's content and how much it should be considered reliable in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. Google calls this co-citation. Making these co-citations with social media can improve Google's trust in your site, شراء لايكات فيسبوك (my response) as well as aiding with search queries that are personalized.

5) Social Indexing
Since the search engines index social media sites these profiles are now showing up in search results pages. This allows your business to be displayed on search results when you type in branded searches on more than just your own website. It's even better. Tweets that were individual from Twitter could be indexed and displayed in the search results. This allowed your site to be more prominent in searches. That was only temporary for a few months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.