Five Reasons Why Social Media Is Important For SEO

What do social media have to have to do with SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun to take advantage of over the past few years, however it's essential to utilize it when you're investing resources into SEO. Setting up and managing social media accounts are extremely important for supporting SEO initiatives, but the benefits of social media aren't always apparent. Of the many reasons why you should consider the use of social media in your online strategy, here are 5 reasons why it is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some time now. A social engagement is the time when people share, like, comment, share, or tweet about content. The more social engagements your content is able to get, the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of content. It's a way to determine the quality of content that people are able to use and what their algorithm determines to be top-quality. A piece of content could be instantly indexed if it's receiving a lot of social interactions.

2.) Link Building
It is long past the moment when you could simply make a request for links from other websites. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to perform link building in the old fashioned way - create high quality content that is linked-worthy. How do you reach websites who are willing to link to your content, if asking them directly would be considered "unnatural"? Social media is your solution. Social media allows you to post your content and share it with appropriate audiences that are willing to share it with others, in the event that it's worth linking to. These people may also share your content with their network, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how high-quality your content is, it won't gain traction in the absence of amplifying it. Email marketing is an effective way to boost content, but it will only be able to reach people who are in your database of marketing. Social media lets you reach new audiences with your content. If you share your content with your followers, they'll be sure to share it with their own followings if they find it helpful. These people will then spread the word to their networks, further increasing your reach. In return, you earn lots of relevant traffic including inbound links, brand recognition and شراء متابعين تيك توك social signals All of which are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and شراء متابعين تيك توك awareness can tell search engines many things about the quality of your website and how much it is trusted in its ranking algorithms. Social media aids in building an image for your business and also boosts your content. This is what Google refers to as co-citation. These co-citations can be built through social media to improve Google's trust and help with search results that are branded.

5.) Social Indexing
Since search engines index social media profiles which means they show as search results. This allows your business to be displayed in search results for your branded search queries that are not limited to just your own website. It gets even more effective. Individual tweets from Twitter were once indexed and shown in search results as well giving another opportunity for your website to be ranked in the search results. It was only for a short time, however, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.