Five Reasons Why Social Media Is Essential For SEO
What can social media have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a rapidly expanding channel of marketing that many businesses have only recently begun taking advantage of in the past few years. However, it's very important to leverage particularly if you're investing resources in SEO. While the benefits of using social media might not be immediately obvious, they are essential for SEO help. From the myriad of reasons to consider social media as a part of your online strategy, here are 5 advantages of it for SEO.
1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long years now. When people share content via Twitter, Facebook or comment on the content that is known as a social engagement. A piece of content that has more engagements on social media is likely to have more social signals. Search engines evaluate these social signals, and consider it an index of quality when ranking content. This is a method for search engines to know what people find most useful and also what they consider to be top-quality. If an article is receiving lots of social interaction it will be immediately identified.
2) Link Building
It's long gone of going out and soliciting websites to link to yours. With the emergence of Google's Panda and Penguin algorithms SEOs have to create links in the traditional way - create high quality content that is worthy of linking. How do you reach out to websites who are willing to link to your site, if asking them directly would be thought to be "unnatural"? Social media can help. Social media allows you to post your content and share it with interested audiences who might be willing to link to it if it is worth linking to. These users will then promote your content to others and boost your authority.
3.) Amplification of content
The quality of your content is, it's not going to achieve much success unless you amplify it. Marketing via email can be a great way of amplifying content but it will only reach people in your list of marketing contacts. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they will spread it to their own followers when they find it useful. They will also promote your content to their followers, which will increase your reach. In addition, you'll gain relevant traffic as well as inbound linking, social signals, alexa ترتيب المواقع and brand recognition, all of which can be used by search engines to make quality determination.
content amplification lifecycle
4.) Brand Sensibilization and Brand
Search engines may use your brand's reputation and image to assess the quality of your site and alexa ترتيب المواقع how reliable it ought to be for their ranking algorithms. Social media can help build an image for your business and also boosts your content. This is what Google calls co-citation. Co-citations can be created by using social media to boost Google's credibility and aid in the search engine's branded searches.
5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now and this means that they appear in the search results pages. This allows your business to appear in search results for your branded search queries , which is more than the site of your business. But there's more than that. Individual tweets from Twitter were once indexable and included in search results. This allowed your site to be ranked higher in searches. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.
