Five Reasons Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? MWI receives the information frequently from both current and potential clients. Social media is a fast expanding channel of marketing that many companies have only just begun making use of in the past couple of years, yet it's very important to leverage in particular if you're putting resources in SEO. Setting up and managing social media accounts is extremely important for supporting SEO efforts, even though the benefits are not immediately evident. Of the many reasons to think about social media as part of your online strategy, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long time. A social engagement happens when users like, share or share a tweet on a piece of content. The more social engagements your content receives, the more social signals you can build for your website. Search engines evaluate these social signals, and then use them as an indicator of quality when ranking content. This is a method for search engines to identify what content people consider to be most valuable and also what they consider to be good quality. The content you've created can be instantly indexed whenever it's attracting a significant amount of engagement on social media.

2.) Link Building
It's long gone of going out and alexa ترتيب المواقع asking for websites to link to your site. Google's Panda/Penguin algorithms have forced SEOs to link build using the old method: make high-quality content that is relevant. But how do you reach websites that are willing to link to your content if they are not directly approached as an "unnatural" practice for building links? Social media can help. Social media lets you put your content in front of the right people, who could be influenced to link to it should it be worthy of linking to. People who promote your content to others, increasing your influence.

3) Content Amplification
It doesn't matter how good the content you publish, it won't achieve much success unless you amplify it. Email marketing is an excellent way to increase the reach of your content, but it can only reach the people in your marketing database. Social media lets you reach new audiences with your content. Once you share your content, those who follow you will also connect with their friends in the event that they find it helpful. Then those people will spread the word to their networks, further increasing your reach. In addition, you'll gain relevant traffic through inbound linking, social signals, and brand recognition All of which can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Aside from amplifying your content, social media also helps create brand awareness. Google refers to this as co-citation. Building these co-citations using social media will help improve Google's trust in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media profiles these profiles are now showing up in search results pages. This enables your brand to appear in search results that include branded search queries that are not limited to just your own website. This is even better. Individual tweets on Twitter were initially indexed and included in search results as well which gave another means to get your content noticed in the search results. This was just temporary for a couple of months until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.