Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to have to do with SEO? At MWI we hear this a lot from potential and زيادة مشاهدات اليوتيوب current clients. Social media is an incredibly expanding channel of marketing that many companies have only started making use of in the last few years. However, it's very important to leverage - especially if you're investing resources in search engine optimization. Creating and managing social media accounts are essential to aid in SEO initiatives, but their benefits aren't immediately obvious. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some time. When people share content via Twitter, Facebook or comment on an article that is known as a social engagement. A piece of content with more social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. This is a method for search engines to know the most popular content and what algorithm they believe to be high-quality. Content can be quickly indexed in the event that it's receiving lots of social interactions.

2.) Link Building
It is long past the moment when you could simply get links from other websites. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to build links the traditional way by creating high-quality content that is link-worthy. But how do you reach websites willing to link to your site if asking them directly is considered an "unnatural" link building technique? Social media is the answer. Social media allows you to present your content in front of people who are interested and could be in a position to influence them to link to your content when it's worthy of linking to. People who share your content with their network which will increase the impact of your content.

3) Amplification of content
You could create any excellent content you'd like to but it's not going to gain any traction without amplifying it. Email marketing is a great way of amplifying content but it's only going to get to those on your list of marketing contacts. You can reach new audiences via social media. If you share your content with your followers, they'll share it with their own followings when they find it useful. Then those people will also share it with their friends to increase your reach. You will also gain relevant traffic, inbound linking social signals, as well as brand recognition and are used by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it must be for their ranking algorithms. In addition to boosting your content social media can also help build brand awareness. This is what Google calls a co-citation. Building these co-citations using social media can improve Google's trust in your company website as well as helping by using branded search terms.

5.) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing on search results pages. This enables your brand to be displayed on search results when you type in branded search queries , which is more than the site of your business. But it gets even better than that. Individual Tweets from Twitter were once indexed and shown in search results too - enabling another way to get your content noticed in search. It was only temporary for a couple of months before Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.