Five Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is a rapidly growing channel for marketing that most companies have only started using in the past few years, however it's vital to take advantage of it in particular if you're putting efforts in search engine optimization. While the benefits of using social media might not be immediately obvious, they are vital for SEO help. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. When people tweet, like, comment or share the content, this is called a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. This allows search engines to decide the content that people are most interested in and زيادة استماعات ساوند كلاود what their algorithms consider good quality. A piece of content could be quickly indexed whenever it's attracting a significant amount of social interaction.

2.) Link Building
It's long gone from the moment when you could simply solicit hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms SEOs have to perform link building in the traditional way and create content of high-quality that is worthy of linking. How do you reach out to websites that will link to your content, if the request is considered "unnatural"? Social media can help. Social media allows you to expose your content to relevant audiences who may be willing to share it with others, when it's worthy of linking to. They will also be able to share your content with other people, increasing your influence.

3) The amplifying of content
It doesn't matter how good the content you publish, it will not be popular without amplification. Email marketing is an excellent way to increase the reach of your content, but it'll only be able to reach people who are in your marketing database. The possibility of reaching new audiences is through social media. If you send your content out to your followers, they'll be sure to share it with their own followings if they find it helpful. They will then also share it with their friends and زيادة استماعات ساوند كلاود increase your reach. In return, you gain many relevant visitors, inbound links, social signals and brand awareness - all of which are used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site's content and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. This is what Google refers to as co-citation. These co-citations can be built via social media in order to increase Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Since search engines are able to index social media profiles which means they show up in search results pages. This enables your brand to be displayed on search results when you type in branded searches on more than only your website. However, it's even more than that. Tweets that were individual from Twitter were once indexable and included in search results. This allowed your content to rank higher in the results of a search. However, it was only temporary it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.