5 Reasons Social Media Is Essential For SEO

What can social media provide in terms of SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a rapidly expanding marketing channel that many businesses have only recently begun to take advantage of over the last few years, however it's essential to utilize it particularly if you're investing resources in search engine optimization. The creation and management of social media accounts are extremely essential to aid in SEO efforts, even though their benefits aren't immediately apparent. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some time. If people tweet, share, like or comment on the content they like, this is called a social engagement. Content that has more engagements on social media will show higher social signals. Search engines analyze these signals from social media, and use them as an index of quality when ranking content. This is a method for search engines to know the content that people are most interested in and also what they consider to be high-quality. If a piece of content has a high amount of engagement on social media, it can be instantly identified.

2) Link Building
It is long past the time when you could solicit links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to build links using the old method: make quality content that is relevant. How do you get in touch with websites willing to link to your content if you ask them directly, which is an "unnatural" link building practice? Social media can help. Social media allows you to expose your content to of people who are interested and could be influenced to link to it should it be worthy of linking to. Those people will also be able to share your content with their network and increase the reach of your content.

3) Content Amplification
The quality of your content is, it will not get much traction in the absence of amplifying it. Email marketing can be a great way of amplifying the content you create, but it won't be able to reach the people on your marketing list. Social media allows you to connect with new audiences through your content. Once you share your content, your following will be able to share it with their followers when they are satisfied with the content. These people will then recommend your content to their followers, increasing your reach. In return, you will gain lots of relevant traffic, inbound links, brand recognition and social signals These are all utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can inform search engines a lot about the quality of your website as well as the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google refers to as a co-citation. These co-citations can be developed by using social media to boost Google's trust as well as aid with search results that are branded.

5) Social Indexing
Search engines have been indexing social media sites for alexa ترتيب المواقع some time now which means that they appear in the search results pages. This allows your business to be displayed in search results for branded search queries that are not limited to just your own website. But there's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results too which gave another means for your content to rank in the search results. The program was only temporary, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.