Five Reasons Why Social Media Is Important For SEO

What does social media have to relate to SEO? MWI receives this information a lot from both current and potential clients. Social media is an incredibly growing marketing channel that most businesses have only begun making use of in the last few years. However, it's very important to leverage in particular if you're putting resources into SEO. Setting up and managing social media accounts is extremely essential to aid in SEO efforts, though the benefits are not immediately obvious. From the myriad of reasons to think about social media as part of your strategy for online, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some period of time. A social engagement is the time when people share, like, comment, share, or tweet on a piece of content. The more the number of social interactions that a piece content has, the more social signals it will bring to your website. Search engines analyze the social signals they receive, and use it as an element of quality when evaluating content. It's a way of evaluating what content people find useful in comparison to what their algorithm determines to be of good quality. The content you've created can be instantly indexed whenever it's attracting a significant amount of social engagement.

2) Link Building
It's long gone of soliciting websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in using the old-fashioned method by creating high-quality content which is relevant to linking. How can you get your content to websites that will link to your site, if they are considered "unnatural"? Social media is the answer. Social media lets you present your content in front of people who are interested and could be convinced to link to it when it's worthy of linking to. They will also be able to share your content with their networks and increase the reach of your content.

3.) Content Amplification
You can write all the good-quality content that you wish to but it's not going to gain an enormous amount of attention without amplification. Marketing via email is an effective method to increase the reach of your content , but it can only reach people in your list of marketing contacts. You can reach new audiences through social media. After you have shared your content, the people who follow you will also share it with their following should they find it valuable. This will cause them to share it with their following and increase your reach. You'll also get relevant traffic as well as inbound linking social signals, inbound linking, and brand awareness and are used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand زيادة مشاهدات اليوتيوب identity and awareness can inform search engines much about the credibility of your website as well as how much it should be believed to be in its ranking algorithms. Apart from boosting the quality of your content social media also aids in increase brand recognition. This is what Google refers to as a co-citation. Building these co-citations using social media can improve Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media websites, they are now showing up in search results pages. This allows your business to be displayed in search results that include branded search queries that are not limited to just your company website. But there's more than that. Individual tweets from Twitter could be indexed and included in search results. This allowed your website to be more prominent in searches. This was just temporary for a couple of months before Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.