Five Reasons Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is rapidly expanding channel of marketing that many companies have only started making use of in the last few years. However, it's very important to leverage - especially if you're investing efforts in SEO. The creation and management of social media accounts is essential to aid in SEO efforts, although the benefits of social media aren't always evident. There are many reasons why you should consider social media as part of your overall strategy to be online There are five main reasons it's important to SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. A social engagement is when users like, share, share, or tweet about an article. A piece of content that has more social engagements will be able to show more social signals. Search engines measure these social signals and consider it a quality factor when ranking the content. This is a way for search engines to identify what people find most useful and what their algorithms consider high-quality. The content you've created can also be indexed instantly whenever it's attracting a significant amount of engagement on social media.

2) Link Building
The days of going out and asking for websites to link to yours. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to build links the old fashioned way and create content of high-quality that is worthy of linking. How do you reach websites that are willing to link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is the answer. Social media allows you to present your content in front of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. They will also be able to share your content with other people and boost your authority.

3.) The amplifying of content
It doesn't matter how good the content you publish, it will not gain traction until you amplify it. Yes, email marketing is an effective way to boost content, but it will only reach those in your marketing database. Social media lets you connect with new audiences through your content. If you post your content to your followers, they will also share it with their personal followings when they find it useful. This will cause them to also share it with their friends, further increasing your reach. In addition, you'll gain relevant traffic as well as inbound linking as well as social signals and brand recognition All of which can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Recognition and Signals
The brand's identity and reputation can inform search engines many things about the quality of your site's content and how much it should be considered reliable in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. Google calls this co-citation. Making these co-citations with social media can help increase the trust Google has in your site, as well as aiding with branded search queries.

5.) Social Indexing
Since the search engines are able to index social media accounts which means they show in search results pages. This lets your company's brand appear in search results for search queries that are branded and not only restricted to your business's website. It's even better. Individual tweets from Twitter were once indexable and included in the search results. This allowed your content to rank higher in search. The service was temporary for a few months before Google took the decision to end this feature, شراء متابعين تويتر which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.