Five Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel in recent times, many businesses have yet to benefit from the potential of it. This is crucial when you're investing in SEO. While the benefits of using social media may not be immediately apparent, they are crucial for SEO help. From the myriad of reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online dialogue in their ranking algorithms. If people tweet, share, like, comment or share the content they like it is referred to as a social engagement. Content that has the highest number of social engagements will have more social signals. Social signals are utilized by search engines to rank content. This allows search engines to know what content people consider to be most valuable and what algorithm they believe to be good quality. If an article receives lots of social engagement, it can be instantly identified.

2) Link Building
There are no more days of asking for websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to link build by using the traditional method of creating high-quality content that is relevant. But how do you reach websites willing to link to your website if you ask them directly, which is an "unnatural" link building practice? Social media is the way to go. Social media allows you to expose your content to people who are willing to share it with others, in the event that it's worth linking to. These people will be able to share your content with other people increasing your influence.

3.) Content Amplification
It doesn't matter how good your content is, it won't be popular in the absence of amplifying it. Marketing via email is an effective method to increase the reach of your content but it will only be able to reach the people on your list of marketing contacts. You can reach new audiences through social media. If you send your content out to your followers, they will also share it with their personal followings if they find it helpful. Then those people will share it with their following which will increase the reach of your content. In return, you gain an abundance of relevant traffic such as inbound links, branding awareness and social signals These are all utilized by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can tell search engines many things about the quality of your site's content and how much it should be considered reliable in their ranking algorithms. Aside from amplifying your content Social media can also build brand awareness. This is what Google refers to as co-citation. The creation of these co-citations via social media will help improve Google's trust in your company website as well as helping by using branded search terms.

5) Social Indexing
Since the search engines are able to index social media sites and display them as search results. This allows your company to appear in search results for branded search queries on more than just your company website. It's more than that. Individual tweets from Twitter were once indexed and shown in search results, too giving another opportunity to ensure your content's ranking in search. However, it was only temporary the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.