Five Reasons Social Media Is Essential For SEO

What does social media have to have to do with SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has been an increasing marketing channel over the last few years, many businesses have yet to take advantage of the potential of it. This is crucial for companies that are investing in SEO. Setting up and managing social media accounts is extremely crucial to support SEO efforts, although their benefits aren't immediately obvious. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or شراء ساعات مشاهدة يوتيوب share the content they like, this is called a social engagement. A piece of content with more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. This is a way for search engines to determine what content people consider to be most valuable and what their algorithms consider as high-quality. If the content you're looking at receives lots of social engagement, it can be instantly indexable.

2) Link Building
It's been a long time when you could make a request for links from other websites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild using the old method: make top-quality content that's relevant. How do you reach websites that will link to your site, if asking them directly would be thought to be "unnatural"? Social media is your answer. Social media allows you to place your content in front of people who are interested and could be convinced to link to it in the event that it is worthy of linking to. They will also promote your content to their friends which will increase the impact of your content.

3.) Content Amplification
You can create all the excellent content you'd like to however, it will not get significant traction without the aid of amplification. Email marketing can be great method to boost content but it will only get to those on your marketing list. Social media allows you to connect with new audiences through your content. When you share your content, those who follow you will connect with their friends in the event that they find it helpful. Then those people will also share it with their friends which will increase the reach of your content. You'll also get relevant traffic and inbound links social signals, as well as brand awareness All of which can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your site and how much it is respected in their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. This is what Google calls co-citation. Co-citations can be created through social media to improve Google's credibility and aid in search results that are branded.

5) Social Indexing
Since search engines are able to index social media accounts, they are now showing on search results pages. This lets your company's brand be displayed in search results for specific queries that aren't limited to your company website. It's more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results too providing another method to ensure your content's ranking in the search results. It was only temporary for a couple of months until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for شراء ساعات مشاهدة يوتيوب getting your content ranked.