Five Reasons Why Social Media Is Important For SEO

What do social media have to in relation to SEO? At MWI, we get lots of questions from our potential and current clients. Social media is rapidly growing marketing channel that most companies have only just begun to take advantage of over the last few years. However, it's essential to utilize it in particular if you're putting efforts in search engine optimization. While the advantages of social media may not seem immediately apparent, they're essential for SEO help. From the myriad of reasons you should think about social media as part of your overall strategy to be online, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's not a secret that Google, شراء لايكات فيسبوك Bing and other major search engines have been using online dialogue in their ranking algorithms for a long time. If people tweet, share, like, comment or share a piece of content it is referred to as a social engagement. A piece of content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. It's a way to measure the quality of content that people are able to use over what their automated algorithm decides is good quality. If an article receives a lot of social engagement it will be immediately indexed.

2.) Link Building
Long gone are the days of soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating good quality content that is pertinent. What is the best way to reach websites that will link to your content, when asking them directly would be considered "unnatural"? Social media is the solution. Social media lets you expose your content to of the right people, who could be convinced to link to it when it's worthy of linking to. They will also spread your content among others and increase your reach.

3.) Content Amplification
The quality of your content is, it will not be popular until you amplify it. Marketing via email can be a great way of amplifying the content you create, but it won't reach those in your marketing list. Social media lets you increase the reach of your content. If you post your content to your followers, they'll be sure to share it with their own followings when they find it useful. They will also promote your content to their followers, thereby increasing your reach. You'll also get relevant traffic and inbound links as well as social signals and brand awareness and can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your website and how much it is believed to be in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google refers to this as co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts since a while so they can now show up in the search results pages. This enables your brand to appear in search results for branded search queries , which is more than only your website. This gets more effective. Tweets that were individual from Twitter were once searchable and included in search results. This enabled your content to rank higher in the search results. It was only for a short time, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.