Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to relate to SEO? At MWI, we get this a lot from current and prospective clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun using in the last few years. However, it's very important to leverage - especially if you're investing resources into SEO. Creating and managing social media accounts are crucial to support SEO efforts, although the benefits of social media aren't always obvious. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. When people tweet, like, comment or alexa ترتيب المواقع share a piece of content, this is called a social engagement. A piece of content that has more social engagements will show higher social signals. Search engines evaluate these social signals and consider it an index of quality when ranking the content. This allows search engines to determine the most popular content and what algorithm they believe to be as high-quality. A piece of content can be immediately indexed whenever it's attracting a significant amount of social interactions.

2.) Link Building
It is long past the period when you could just solicit hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in the traditional way and create content of high-quality that is linked-worthy. But how do you reach sites who are willing to link to your content if they are not directly approached as an "unnatural" link building method? Social media is your answer. Social media can help you present your content in front of the right people, who could be in a position to influence them to link to your content if it's worth linking to. Those people will also connect your content to their network, further increasing the influence of your content.

3) The amplifying of content
You could create any excellent content you'd like to however, it will not get any traction without amplifying it. Sure, email marketing is an effective way to boost content, but it will only be able to reach people who are in your marketing database. Social media allows you to connect with new audiences through your content. If you share your content with your followers, they'll spread it to their own followers in the event that they find it helpful. This will cause them to also share it with their friends, further increasing your reach. In return, you will gain a lot of relevant traffic including inbound links, brand recognition and social signals All of these are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand identity and awareness to determine the quality of your site and how trustworthy it should be within their ranking algorithms. Aside from amplifying your content social media also aids in create brand awareness. Google calls this co-citation. Building these co-citations through social media will help improve the trust Google has in your website , and will also help with branded search queries.

5.) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they show up in results pages for search engines. This lets your company's brand be listed in search results on specific queries that aren't only restricted to your business's website. But there's more than that. Tweets on their own from Twitter were once searchable and included in search results. This enabled your content to be ranked higher in searches. However, it was only temporary, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.