5 Reasons Why Social Media Is Essential For SEO

What the heck does social media have to relate to SEO? At MWI, we get this a lot from potential and current clients. While social media has become an increasingly popular channel for marketing over the last few years, many businesses have yet to take advantage of the potential of it. This is especially true when you're investing in search engine optimization. Creating and managing social media accounts are important for supporting SEO efforts, even though the benefits of social media aren't always obvious. Of the many reasons to consider social media as part of your overall strategy to be online, here are 5 reasons it's important to SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. Social engagements occur when users like, share on, share or tweet on a piece of content. The more social engagements your content has, the more social signals you build to your site. These social signals are used by search engines to rank the content. It's a way to determine the quality of content that people are able to use in comparison to what their algorithm determines to be of good quality. Content can be quickly indexed whenever it's attracting a significant amount of social interactions.

2.) Link Building
Long gone are the days of asking for شراء متابعين تويتر websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to build links using the old-fashioned method by creating high-quality content that is worthy of linking. How do you get in touch with sites who are willing to link to your content if they are not directly approached as an "unnatural" link building practice? Social media is the answer. Social media allows you to expose your content to of the right people, who could be influenced to link to it if it's worth linking to. People who be able to share your content with their networks, شراء متابعين تويتر further increasing the influence of your content.

3.) Content Amplification
The quality of your content is, it will not get much traction until you amplify it. Email marketing is an excellent method to amplify the content, but it'll only reach people within your database of marketing. It is possible to reach new audiences through social media. When you share your content, those who follow you will share it with their following if they find it useful. Then those people will share it with their following to increase your reach. You'll also get relevant traffic as well as inbound linking as well as social signals and brand awareness These can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines will use your brand's name and reputation to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google calls this co-citation. Building these co-citations using social media can help increase the trust Google has in your website as well as helping by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media profiles since a while which means that they appear in the search results pages. This allows your company to show up in search results that include branded search queries that are not limited to the site of your business. It's more than that. Tweets on their own from Twitter were once indexed and were displayed in the search results. This enabled your content to be ranked higher in the search results. It was only temporary for a few months until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.