Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to have to do with SEO? At MWI, we get this a lot from current and prospective clients. Social media is a fast growing marketing channel that most companies have only started to take advantage of over the last couple of years, yet it's essential to utilize it - especially if you're investing resources in search engine optimization. The creation and management of social media accounts are crucial to support SEO efforts, although their benefits aren't immediately evident. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time. Social engagements occur when people comment, like or share a tweet on a piece of content. The more social engagements a piece of content is able to get, the more social signals you send to your website. These social signals are used by search engines to rank content. It's a way to measure what content is popular with users over what their automated algorithm decides is of good quality. If something receives a lot of engagement on social media it will be immediately indexed.

2) Link Building
It is long past the time when you could make a request for links from other websites. With the advent of Google's Panda and alexa ترتيب المواقع (please click the next post) Penguin algorithm, SEOs are forced to do link building the old fashioned way to create quality content that is linked-worthy. What is the best way to reach websites that will link to your site, if you ask them directly, which would be thought to be "unnatural"? Social media can help. Social media lets you expose your content to of people who are interested and could be influenced to link to it if it's worth linking to. People who be able to share your content with their network, further increasing the influence of your content.

3) Content amplification
You could create any top-quality content you like, but it won't gain significant traction without the aid of amplification. Sure, email marketing is an effective way to boost content, alexa ترتيب المواقع but it can only reach the people in your marketing database. You can also reach new audiences via social media. If you share your content, your followers will share it with their following should they find it valuable. These people will then also share it with their friends and increase your reach. In return, you will gain a lot of relevant traffic and inbound links, as well as social signals and brand awareness All of these are used by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can inform search engines a lot about the quality of your website and the extent to which it can be respected in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. These co-citations can be built through social media to improve Google's credibility and aid in search results that are branded.

5) Social Indexing
Search engines have been indexing social media accounts since a while, which means they now show up in the search results pages. This allows your company to show up in search results for your branded search queries that are not limited to the site of your business. But it gets even better than that. Individual tweets from Twitter were once searchable and included in search results. This allowed your site to be ranked higher in searches. It was only for a short time, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.