Five Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI, we get this a lot from the current and potential clients. Social media is an incredibly growing channel for marketing that most companies have only just begun taking advantage of in the past couple of years, yet it's very important to leverage when you're investing resources into SEO. While the benefits of social media are not immediately apparent, they're crucial for SEO support. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long time. If people tweet, share, like, comment or share the content that is known as a social engagement. A piece of content with more social engagements will show higher social signals. Search engines look at these signals from social media, and consider it an index of quality when ranking the content. It's a method of determining what content is popular with users over what their algorithm decides is of high quality. Content can be immediately indexed when it's getting a lot of social engagement.

2.) Link Building
It's long gone of asking for websites to link to your site. In the wake of Google's Panda and Penguin algorithms SEOs must perform link building in by hand to create quality content that is linked-worthy. But how do you reach websites willing to link to your content if you ask them directly, شراء لايكات فيسبوك which is an "unnatural" link building practice? Social media can help. Social media allows you to share your content with people who are willing to link to it in the event that it's worth linking to. These people will be able to share your content with other people and increase your reach.

3.) Amplification of content
You can write all the good-quality content that you wish to, but it won't gain much traction without amplification. Marketing via email can be an effective method to increase the reach of your content but it will only be able to reach the people on your marketing list. It is possible to reach new audiences through social media. If you share your content, your followers will also connect with their friends should they find it valuable. This will allow them to share your content with their followers, thereby increasing your reach. You'll also get relevant traffic, inbound linking, social signals, and brand awareness, all of which can be utilized by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can tell search engines many things about the quality of your website and the extent to which it can be respected in their ranking algorithms. Alongside boosting your content, social media also helps increase brand recognition. Google calls this co-citation. Making these co-citations with social media can improve Google's trust and confidence in your website , شراء لايكات فيسبوك and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media sites for a number of years now, which means they now appear in the search results pages. This lets your company's brand appear in search results for specific queries that aren't only restricted to your business's website. However, it's even more than that. Tweets on their own from Twitter could be indexed and included in search results. This allowed your content to be more prominent in the results of a search. It was temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.